Real Screens, Real Answers
Every widget below is a live screenshot from the v2 Dashboards — real traffic, real zeros, real spikes. No mockups. The product UI ships in English and Italian.
The pulse, with its deltas
Four live cards: Real-Time Users 3 (active in the last 5 minutes, ▲20.8%), Real-Time Pageviews 4 (▲40.7%), Conversions Today 0 (▼−100%, shown anyway — a quiet day is data, not an embarrassment), Participation KPI 67. Every card carries its 24h/30d/1y trend, so "3 users right now" comes with "and that's up 20% on the month."
- Live dots on the real-time cards — 5-minute windows
- Deltas on every KPI: 24h, 30d and 1y context
- Zeros stay on screen with their trend, never hidden
Navigation started vs. finished
The Participation KPI in close-up: 25 people started navigating today, 11 became participants, 14 abandoned — a 56.0% abandon rate, trend arrow attached. Most dashboards count visits; this one counts whether the visit became a session that did anything. It's the honesty metric that sits above everything else.
- Started → participated → abandoned, one card
- Abandon rate with trend, not a raw count
- Daily grain — today's number updates as the day runs
The period on five lines
Performance Overview, collapsed: Pageviews 3,138 · Users 69 · Avg. Session 1.26 · Abandon Rate 88.7% · Conversions 5. Five metrics that fit in one glance — and each row expands into its own daily chart when you want the story behind the number.
- Views, users, session depth, abandon, conversions — the quintet
- Expandable rows: summary first, detail on demand
- Same period across every metric — no mixed windows
Any metric, exploded into days
Click the chevron and Pageviews opens its daily series: 63 → 176 → 183 → 142 → 54 → 54 → 123. The launch-day spike, the weekend dip, the recovery — every point hoverable, every date listed. Summaries answer "what"; expansions answer "when".
- One click from total to daily grain
- Line chart plus the full date list under it
- Spikes you can pin to actual days, not vibes
Even the ugly metric gets its chart
Abandon Rate, expanded: 88.7% for the period, 83.0 / 92.6 / 89.6 / 82.1 day by day — and there they are, the two days at 100.0% when nobody converted at all. Most tools bury abandon rate; ours expands it into a daily chart, because the days it hits 100% are the days worth investigating.
- The uncomfortable KPI, given equal treatment
- Weekend zeros visible — pattern, not mystery
- Investigate by date, straight from the chart
Traffic and conversions, one chart, two axes
Traffic Overview plots the two things you actually want together: Page Views (purple, left axis) and Form Conversions (green, right axis), daily, with a Median reference line at 10.0. Here views peak around the 24th — and the conversion line ticks up with them. Traffic that converts and traffic that just visits finally share one honest picture.
- Dual axes — scale-honest views vs conversions
- Median line: "normal" is drawn on the chart
- Peaks correlate because they're on one timeline
Every session attributed
The Traffic Sources ring, 285 sessions: direct 86.3%, organic:google 11.2%, and the referral slices named in the legend — facebook.com, l.instagram.com, partner and internal domains each with their own wedge. No "other" black box: when three sessions come from one link, you see the link.
- Buckets plus named referrers, same chart
- Concentration visible: 86% direct is a strategy conversation
- Session counts in the center — the denominator, always
The funnel that defines itself
Digital Funnel: 395 visitors → 174 interactions (44.1%) → 8 form submissions (4.6%) → 2.0% lead conversion. And every stage prints its own definition underneath — "sessions with scroll, click or engagement", "times a form was completed (may count a single visitor more than once)". Definitions on the chart mean the meeting argues about the site, not the math.
- Four stages, step rates on every connector
- Stage definitions printed under the numbers
- End-to-end conversion: 2.0%, no asterisks
The Strength column finds the punchers
Top Pages, ranked and measured: / leads with 723 views, 62.9% scroll, 9.3% click rate; /resources 292. But look at row 12: /diagnostic.php — 44 views, a 68.2% click rate and the only **Strong** badge on the board. One-sixteenth of the homepage's traffic, seven times its click rate. That's the page that actually closes, and this table is where it stops hiding.
- Views, scroll, click rate, time, strength — per page
- Trend sparklines inline with the ranking
- Strength badge surfaces over-performers, not just volume
The same table, running live
Top Pages Live: the last 20 minutes, the same columns, updating as people move. Fresh pages enter at the top with their live count; quiet pages show honest zeros. It's the view you keep open on the second monitor on launch day — watching the campaign land, page by page, in near-real-time.
- 20-minute window, continuously refreshing
- Live counts per page — who's reading what, now
- Launch-day monitoring without a data team