Analytics tells you what happened. Now it also knows what you did.
Log every website and marketing change on a simple board. SmartChange
pins them on your analytics charts automatically — dated, attributed, per page.
The real thing: fourteen live screenshots below ↓
Your BI dashboard shows traffic, conversions, bounce rates. SmartChange records the changes your team made — every new landing page, form redesign, campaign launch, pricing tweak. Pinned to your charts, timestamped, annotated. So the story your dashboard tells isn't "traffic went up in September" but "traffic went up two weeks after we shipped the new landing page."
See what your team did on your heatmap, page analysis, and BI charts. One suite. One source of truth.
Log changes on a kanban board. Backlog → Sprint → In Progress → Done. Each card: title, page, tags, areas (17 predefined: SEO, Ads, Forms, CTAs, Pricing, CRM, Email, Tracking…). Takes 30 seconds.
When a card moves to Done, it's stamped with its implementation date. Back-date old work to when it actually happened. Future-date planned work. The stamp flows onto your BI charts.
Open any page's analysis. See which changes touched it and when. Open your BI dashboard. See your changes as pins on the timeline. The story writes itself.
At quarter-end, don't argue value — show the board. Here are the 12 changes you made. Here's when each shipped. Here's what happened to your metrics. Proof, not promises.
"Why did traffic drop?" No more Slack digging. No more guessing. Hover the pin — what changed, when, by whom, on which page. The answer is a click away.
Everyone can capture. The board is team-shared. Comments stay attached. Velocity and cycle-time stats stay accurate. Nothing lives in someone's head or an email thread.
Every shot below is live from the v2 SmartChange board — real changes, real dates, running inside Digenio AI on our own instance. No mockups, no stock kanbans. The shipping-stats dashboard sits further up this page; this is the day-to-day workflow.
The capture form: a title, a flag for “this is a note — not a change yet”, the track it belongs to, a link, tags, and the area taxonomy — Traffic, Where, Persuasion, Systems, Meta. Comments capture the why while it's fresh.
Backlog, Current Sprint, In Progress, On Hold, Done — with live counts per column and every card carrying its dates and tags. Each card links out: open the page, preview it, or jump straight to its analysis.
This is the page-analysis view — element clicks and scroll depth — with the purple CHANGES button sitting right next to the data. Open it and your change history overlays the numbers.
The changes panel: what changed, when, and with which tags — the history that turns “why did traffic move?” into a ten-second answer instead of an archaeology dig.
Total changes, implemented count and rate, in-flight work, median cycle time — the four numbers that say how healthy your shipping actually is, straight off the board.
Velocity over recent weeks — the shipping rhythm that renewal conversations and capacity plans are built on. Spikes and droughts, visible.
Dwell bars show how long changes sit in each stage. The stuck stage is usually the story — now you can see it without asking anyone.
Week-by-week engagement — when the team was actually shipping. Quiet weeks stand out, busy sprints speak for themselves.
Top contributors, counted automatically from the board — fair credit for the team, and a useful signal for agencies running many sites.
Changes that sit too long get flagged: Needs a Decision. The board surfaces its own stale cards so nothing disappears into Done — or nowhere at all.
Changes grouped by area — Traffic, Persuasion, Systems and the rest. See whether you're actually balancing acquisition work against conversion work, or only ever tuning ads.
Every track keeps its own truth — company-wide initiatives on one, individual sites on their own. Roll up for the client conversation, drill down for the work.
No vanity scores on day one. Verdicts about what a change actually did to your numbers arrive as your history deepens — that part is roadmap, and we say so plainly in the FAQ. What you get today is the honest ledger.
SmartChange automatically tracks cycle time (idea → done), 12-week velocity, and engagement heatmap. Your shipping analytics live on the dashboard.
Idea to Done, measured automatically.
Your shipping rhythm, week by week.
When the team was active, at a glance.
Changes that need a decision surface themselves.
Client asks: "What did we get for the retainer?"
Answer: Open your Projects panel. "Here's your change velocity. Here are 27 shipped changes this quarter, pinned to where they landed on your charts."
Multi-site roster? One dashboard shows change activity across every client site. ROI proof no other tool offers.
SmartChange is bundled. Same multi-tenant Backbone infrastructure. First-party data. No sampling. No third-party scripts. One contract. Explore the full platform.
See exactly which marketing drives revenue —
from first click to closed deal.