Marketing and sales reporting from the same numbers: scoring thresholds you set as the MQL definition, multi-site rollups, and CRM sync that doesn’t require a spreadsheet treaty.
For revops and operations leads owning funnel definitions.
Marketing’s MQL number and sales’s accepted-lead number disagree because they’re computed in different tools.
Funnel definitions live in a wiki page nobody has updated since onboarding.
Every new report starts with "whose data are we using?"
Multi-site rollups are manual — someone owns the merge spreadsheet and it shows.
Scoring thresholds and bands are configuration — your MQL definition lives in the system, not a wiki.
Every site in one company view: users, conversions, conversion rate — the funnel, aggregated.
Channel and campaign series computed once, reported everywhere.
Sphere Connector routing keeps system-of-record and funnel in sync.
Trends you can audit — the same query returns the same number next quarter.
Marketing and sales read the same dashboards — the argument becomes a configuration discussion.
Scoring axes, weights and thresholds configured to your funnel stages — visible, versioned by change.
All sites flow into one company dataset — no per-property exports.
Sphere Connector carries scored, banded leads into the system of record.
Both teams query the same dashboards. Definitions drift stops.
No new machinery — this solution is the existing product, arranged for your job.
See exactly which marketing drives revenue —
from first click to closed deal.