Single-page deep dive · One URL, full story

Page Analysis: Diagnose Any Page Before You Rewrite It

Pick a URL — any URL. Digenio pulls its traffic, engagement and conversion attribution over time: where its visitors come from, how far they get, and whether the page actually earns its place on your site.
The real thing: eighteen live screenshots below ↓

Single-page funnel UTM-aware sources Before/after compare GDPR ready
area.digenio.ai/v2/page-analysis?url=/pricing
live · last 30 days
/pricing — funnel · views → engaged → converted
Page views
2,318
2,318
−28% bounce before engagement
Engaged sessions
1,669
1,669
−34% drop at pricing table
Conversions
48
48
Sources · UTM-aware, per page
Organic search google/organic
41%
Paid social utm: spring-launch
27%
Direct
17%
Email utm: newsletter-may
15%
The old way

You're Rewriting Pages Blind

Before the redesign: which sources fed this page? Where did people drop? Did the last rewrite even work? Most tools can't answer for one specific URL.

Opinion-driven rewrites

"The copy feels stale" is not a diagnosis. Without per-page data, redesign decisions are guesses with a budget attached.

No attribution per URL

Site-level source reports blur everything. The traffic that lands on your pricing page is not the traffic that reads your blog — and each needs different treatment.

Was the redesign even worth it?

After launch, the old data is gone or uncomparable. Without before/after on the same URL, you can't prove the new page performs better.

What you can do

One URL, Every Answer

Filtered queries over Smart Tracking events for the exact page you choose, charted over time.

Single-page funnel

Views → engaged sessions → conversions, for one URL. See exactly where the page loses people — and quantify every drop-off step.

Funnel

Source/medium breakdown per page

UTM-aware attribution for this URL only: which campaigns, channels and referrers feed this page — and which of them actually convert.

Attribution

Before/after comparison

Redesigned the page? Ran an A/B? Compare periods on the same URL and prove what changed — engagement, sources, conversions.

Validation

Engagement over time

Engagement quality charted day by day for this page. Spot the exact moment performance shifted — publish, campaign launch, or breakage.

Trends

Entry & exit context

Where sessions arrive from and where they go next — around this page. Understand its role in the journey, not just its raw numbers.

Navigation

AI-generated page summaries

Ask "what's wrong with this page?" and get a written diagnosis from your own data — powered by RAG over your tracking events.

Roadmap
Under the hood

From Event to Diagnosis

1

Filter

Choose a pageUrl — every Smart Tracking event for that exact URL is filtered out of the full stream.

2

Resolve

Backbone validates the domain, resolves your tenant shard and pulls the page's events — views, engagements, conversions, UTMs.

3

Aggregate

Aggregation APIs build the funnel, source/medium splits and engagement series for that URL across your chosen date range.

4

Chart

Everything renders as interactive charts — compare against any previous period and turn the diagnosis into a decision.

In the product

The Page Analysis View, Widget by Widget

A representation of the v2 Page Analysis UI. Type a URL, read its story.

Before / after
Before redesign After redesign

Same URL, two periods — engagement +31%, conversions +18% post-launch.

Funnel drop-offs
Views
2.3k
Engaged sessions
1.7k
Form starts
312
Conversions
48

The biggest leak sits between form start and submit — that's your next fix.

Source × conversion
Organic
3.1%
Paid social
1.6%
Email
2.4%
Direct
0.9%

Conversion rate per source for this URL — spend where it converts.

Inside the product

Real Screens, Real Answers

Every widget below is a live screenshot from the v2 Page Analysis view — the product analyzing our own staging site, so these numbers are real dogfood, not mockups. The product UI ships in English and Italian.

Find the page
Page selector in Digenio AI v2: searchable dropdown listing every tracked page with views, conversions and conversion rate inline
1

Start from the page, not the dashboard

A searchable picker with every tracked page, ranked by traffic, each showing views, conversions and rate inline: homepage 724 views · 2 conv · 0.3%, /resources 292, /resources/artificial-intelligence.php 124, marketing-automation.php 106, seo-geo.php 80. The homepage of this tool is literally the page you care about — everything after this filters to that one URL.

  • Every page with views + conversions + rate in one list
  • Search beats scrolling when you track dozens of URLs
  • Ranking by traffic shows the long tail instantly
Power Ranking in Digenio AI v2: top 20 pages by views, click any page to open its analysis
2

Your whole site, ranked

Power Ranking — the top 20 pages by traffic: / 724, /resources (this page) 292, artificial-intelligence.php 124, marketing-automation.php 106, seo-geo.php 80, who-we-are.php 78 — down to the long tail. "Click a page to view its analysis" is the whole interaction model: the ranking is the launchpad, not a dead-end report.

  • Top-20 with view counts, one click to full analysis
  • Long tail visible before you invest in a rewrite
  • Effort allocation stops being a guess
The page at a glance
Period KPI strip in Digenio AI v2 page analysis: 359 pageviews, 277 unique visitors, average time on page 1m 23s, bounce rate 57.4 percent
3

The totals everything hangs from

Four period cards before you drill anywhere: 359 pageviews, 277 unique visitors, average time on page 1m 23s, bounce rate 57.4%. Every number further down is read against these — a 99% bounce on one page means something different when the site averages 57%.

  • Pageviews, uniques, time on page, bounce — the baseline quartet
  • Period-scoped: same date range as every widget below
  • Site-level context so page-level numbers have meaning
This Page at a Glance card in Digenio AI v2: rank 2 of 20 tracked pages, 292 views this period
4

Rank #2 of 20 — relative context instantly

"This Page at a Glance": rank #2 of 20 tracked pages, 292 views this period. Before you look at a single chart, you know whether this URL is a workhorse or long tail — and whether a rewrite moves the needle or just polishes a corner.

  • Rank among all tracked pages, not just raw counts
  • Views this period, right on the card
  • Effort-sizing for CRO: hero page vs vanity fix
Page Metrics bar chart in Digenio AI v2 for the resources page: 292 pageviews and 99.3 percent bounce in one view
5

One chart, three truths

Pageviews, visitors and bounce % side by side for the chosen URL — here /resources with 292 views and 99.3% bounce. That's the classic content-hub signature: a traffic magnet that barely engages. High traffic + high bounce isn't a stats table, it's a rewrite candidate with the evidence attached.

  • Views, visitors and bounce in a single comparison
  • The bounce-that-survives-scale pattern, visible at a glance
  • Diagnose before you rewrite — the whole point of the page
Page Metrics bar chart in Digenio AI v2 for a second page: 52 pageviews, 39 visitors, 46.5 percent bounce
6

Same widget, any page — the comparison builds itself

Switch URL and the same three-number verdict re-renders: this page shows 52 views, 39 visitors, 46.5% bounce. Modest traffic, honest engagement. High-traffic/high-bounce and low-traffic/low-bounce are different problems with different fixes — and now you can tell them apart in two clicks.

  • Every tracked URL gets the identical three-number treatment
  • Before/after redesign comparison = run it twice (roadmap-native)
  • Same period, same definitions — comparable by construction
Entry and Exit Behavior card in Digenio AI v2: entry rate 62.8 percent, exit rate 79.1 percent, 43 total sessions
7

Front door or dead end?

Entry Rate 62.8% — sessions that start here. Exit Rate 79.1% — sessions that end here. 43 sessions in the period. Two numbers and you know the page's role: 62.8% arrive on it (it's a front door), 79.1% leave from it (it's also the leak). Fixing a leaky front door is a very specific, very fundable project.

  • Entry vs exit rate, side by side, per page
  • Session counts on the card — no rate without denominator
  • Landing page or leaky bucket, in two numbers
Behaviour & sources
Where Visitors Go Next table in Digenio AI v2: diagnostic.php 3 visits, ai-act-readiness pages 1 visit each
8

Where visitors go next

The internal journey after the page: /diagnostic.php 3 visits, /ai-act-readiness.php 1, /ai-act-readiness 1. Does your resources hub actually route people toward the money pages — or is the exit two scrolls away? This table answers it with paths, not guesses.

  • Next-page table with visit counts for the chosen URL
  • Validates (or kills) every "it feeds the funnel" claim
  • Spots duplicate-URL splits (trailing slash, no slash) instantly
User Retention by Scroll Depth histogram in Digenio AI v2: unique users per scroll bucket from 0-9 to 100 percent
9

How deep they actually read

Unique users per scroll threshold — 0–9%, 10–24%, 25–49%, 50–74%, 75–99%, 100% — with the caption doing the diagnosis for you: "large drop-offs indicate content sections that are being skipped." The empty bucket is your answer to "should the CTA move higher?"

  • Scroll retention in six thresholds, unique users
  • Drop-offs map to content sections nobody reaches
  • Layout decisions with evidence instead of taste
Scroll Depth Distribution chart in Digenio AI v2: users per scroll bucket, peaking in the 25 to 74 percent range
10

Where reading actually stops

The full scroll distribution, not an average: ~23 users in the 25–49% band, ~21 at 50–74%, ~17 at 75–99%, ~5 all the way — and zero in the first two buckets. Nobody bails in the first screen here; the fade starts mid-page. That's a content problem with a location, not a vague "engagement" complaint.

  • Distribution across six bands — averages hide this
  • Zero early-bail buckets prove the hook works
  • The fade zone shows exactly where content loses
Traffic Source Trend daily line chart in Digenio AI v2: Organic, Direct and Other series across the period
11

The source mix, over time

Daily lines for Organic, Direct and Other: Direct peaks on the 17th (4) and 20th (5), again on the 29th; Other spikes to 7 on the 20th — the day something got sent or shared. Static source bars tell you the mix; the trend tells you the story — and catches a decaying channel while there's still time.

  • Daily grain per source, full period
  • Spikes correlate with sends, shares, campaigns
  • Channel decay visible before it hurts
Source Breakdown horizontal bars in Digenio AI v2: Direct 25 sessions, Referral 2 sessions
12

Where this page's traffic comes from

Source split for the chosen URL — here Direct 25, Referral 2 — UTM-aware, per page, not per site. A page living on referrals dies when the referrer does; a direct-heavy page is brand gravity. Per-page sources tell you which acquisition story you're actually in.

  • Source/medium breakdown filtered to one URL
  • UTM-aware: campaign traffic lands in the right bucket
  • Concentration risk visible before it becomes a surprise
Top Referrers table in Digenio AI v2: Direct 25 sessions, referral staging-area.digenio.ai 2 sessions
13

Exact referrers, not just buckets

The referrer strings themselves: Direct 25, referral:staging-area.digenio.ai 2. When someone links to you, you see who — and when a partner sends three sessions and calls it promotion, the table is the conversation. No aggregated black boxes.

  • Raw referrer identity per page, with session counts
  • Partner and press performance, checkable in seconds
  • Drills the Source Breakdown down to named sources
Device Breakdown donut chart in Digenio AI v2 showing desktop versus mobile split for the analyzed page
14

Desktop or mobile — per page, not per site

Device split for this URL: desktop leads, mobile trails. Site-level device stats hide the pages where it inverts — the landing page that's 80% mobile while your redesign review happened on a 27" monitor. Per-page devices keep the rewrite honest about who's actually reading it.

  • Device donut scoped to the analyzed page
  • Catches mobile-heavy pages site averages wash out
  • One more axis for the rewrite brief, evidence attached
Diagnose & improve
Page-Level Funnel in Digenio AI v2: 43 arrivals, 17 engaged, 3 converted, 7.0 percent end-to-end conversion
15

The verdict: 43 → 17 → 3

The page-level funnel: 43 arrivals, 17 engaged (scrolled or clicked — 39.5%), 3 converted (17.6% of engaged), 7.0% end-to-end. Every drop is named and quantified, so the argument isn't "the page feels weak" but "60% never engage — here's where they stop."

  • Views → engaged → converted, scoped to one URL
  • Step rates on every drop, end-to-end rate on the card
  • The single most fundable chart in CRO
Engagement Score in Digenio AI v2: 36.8 rated Fair, with breakdown of scroll depth, click engagement, scroll reach and dwell time components
16

One number, four levers

Engagement Score 36.8 — "Fair" — decomposed: Scroll Depth 54.7% (54.7/100), Click Engagement 25.9% (51.8/100), Scroll Reach 18.5% (18.5/100), Dwell Time 6s (5/100). The headline tells you where the page stands; the breakdown tells you which lever to pull. Fair because they scroll but don't stay — that's a messaging problem, not a layout one.

  • Headline score with a human label, not just a number
  • Raw metric and normalized points, side by side
  • Points you at the weakest component first
Top Clicked Elements table in Digenio AI v2: button Next question 15 clicks, quiz inputs and result buttons below
17

What actually gets clicked

Element-level click tracking: button "Next question" 15 clicks, inputs 6/6/4/3, "Start the quiz" 4, "Get my result" 3. The quiz's whole flow reads straight off the table — and so does its dead weight, because an element with no clicks has no row. This is heatmap-grade evidence in a table you can sort, quote and act on.

  • Clicks per element, selector-precise
  • Multi-step flows verify themselves off one table
  • Dead UI is visible by absence — no guessing
Improvement Suggestions in Digenio AI v2: green note praising strong scroll depth, red note flagging very short time on page
18

The diagnosis, written for you

Improvement Suggestions close the loop, in plain language: green — "Strong scroll depth (avg 54.7%): content is engaging visitors to scroll. Maintain this structure." Red — "Very short time on page (6s): visitors may not find what they're looking for. Review page relevance and messaging." Same numbers as the score breakdown, turned into the next action. Diagnose before you rewrite — delivered.

  • Strengths to keep and fixes to make, ranked by severity
  • Tied to the same metrics the widgets measured
  • A rewrite brief that writes itself
Data & integrations

Filtered Queries, Full Pipeline

Sources
  • Smart Tracking events filtered by pageUrl
  • UTM parameters (source, medium, campaign, term, content)
  • Engagement & navigation events per session
  • Form submissions attributed to the page
Backbone
  • Domain-validated event routing
  • Per-client isolated shard database
  • Page-scoped aggregation queries
  • Date-range & period comparison engine
Destinations
  • Interactive charts in the product (ApexCharts)
  • Dashboard Pages (page cards rollup)
  • Smartpages — generated pages come pre-instrumented
  • CRM routing via Sphere connector
FAQ

Questions, Answered

Yes. Smart Tracking records route-change events, so every virtual pageview in a SPA (React, Vue, etc.) is captured with its own URL. Page Analysis treats each route like any other page — funnel, sources and before/after all work unchanged.
Yes — click heatmaps render directly inside the Page Preview: green-to-red click density over the live page, device segmentation, a top-15 element ranking, and dead-click / rage-click flags. Open any page's preview and hit the 🔥 button.
Pick any two date ranges on the same URL. Digenio charts both periods side by side across every metric — views, engaged sessions, conversions, source mix — so you can prove a redesign or A/B result with numbers, not vibes.
Dashboard Pages is the birds-eye view — a health card for every URL at once. Page Analysis is the zoom-in: pick one page and dissect it (funnel, sources, before/after). Card first, then deep dive.
Yes — any page carrying the Smart Tracking snippet gets full analysis. And if you build pages with Smartpages, they come pre-instrumented, so analysis works from the first visitor with zero setup.

See also

SmartChange — Track what changed on each page

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