The Traffic Sources View, Widget by Widget
Every widget below is a live screenshot from ?dash=sources_report — the report analyzing our own site. Real dogfood numbers, not mockups.
Every source, measured
One row per source × medium: visits, conversions, CVR%, returning%, average scroll depth and dwell time, rage and dead clicks. Deltas vs the previous period are computed automatically, so you always know if a channel is heating up or dying.
- Click any row → campaign drill-down with daily sparkline
- Paid cells badged with gclid / fbclid / gads
- Period-over-period delta on every metric
Click a row, open the campaign
Expanding a source row opens its campaigns: a summary line — campaign 24307657083, 7 visits, 0 conversions, 4m dwell — a donut of visits by source/medium, and the daily trend. Below, the keyword table maps ad spend to intent: term-level visits for “electric guitar tutor”, “best electric guitar lessons”.
- Drill-down from any source row — campaigns, terms, click-ids
- Donut + daily line chart per campaign
- Keyword-level visits: spend mapped to intent
Last-click vs first-touch — who really earned the conversion
Last-click credits the source of the converting visit. First-touch credits the source of the visitor’s first-ever visit. Digenio shows both, side by side, and the divergence table lists every conversion where the two disagree.
- Side-by-side conversion credit per source
- Divergence rows: where source ≠ first-touch source
- Spot the channels that open doors vs close deals
Paid traffic, badged at the visit level
Every visit carries its click-id — gclid, gads, fbclid — read straight from the counters layer. Paid cells are badged in blue, organic in gray, and each row links source × first-touch campaign × click-id so you can audit exactly which visits your ads paid for.
- Click-ids from counters — no UTM tagging required
- Paid badged blue, organic gray — per visit, not estimated
- First-touch campaign tied to the click
Catch untagged paid traffic automatically
Paid traffic doesn’t always arrive tagged. Digenio detects gclid, fbclid and gads click-ids directly from the counters layer, so untagged Google Ads or Meta traffic still shows up as paid — with per-source coverage bars that make the paid share of each channel instantly visible.
- Click-id chips per source: gclid · gads · fbclid
- % paid per source, at a glance
- The #1 silent budget leak, made visible
Engaged vs passive — bot-suspect filtering built in
Passive visits — one page, zero clicks, zero scroll — are the signature of bots and scrapers. Digenio scores every source on Engaged% vs Passive%, and surfaces rage clicks and dead clicks per 1,000 visits, so you can cut spend on channels delivering junk.
- Engaged = multi-page, any click, or any scroll
- Rage & dead clicks per 1k visits per source
- Internal traffic excluded and shown separately
Which landing pages pull visitors in
The top 20 entry pages with visits, conversions and CVR — attributed through the visits that entered on the page, not everyone who passed through. Click any landing page to open the sources and UTMs behind it.
- Entry-visit attribution lens — honest by construction
- Drill-down: sources / UTMs per landing page
- Pairs with Page Analysis for the single-URL deep dive